1.	Perform a Strategic Analysis: This stage begins with an analysis of the organization's external and internal environment. This analysis determines the organization's effectiveness and efficiency in meeting its present strategic objectives and fulfilling the mission of the organization. It involves getting key stakeholder wisdom into the room so that we move effectively to the next step, making choices about Strategic Direction.
2.	Strategic Direction — Making Choices: This stage is about making choices about strategic direction. It answers the "what" question regarding what the organization hopes to become, who it is, what it can do. The Strategic Direction stage consists of developing and defining: strategic vision values and assumptions environmental and industry characteristics dominant and distinctive strengths/competencies. goals and objectives Within this context, the company makes strategic choices about its mission, goals, and objectives. It is the tension among these inputs that provide the opportunity for creativity on the one hand, and the setting of realistic strategies on the other.
3.	Strategic Change Plan Design: This stage answers the "how" question. This step generates a carefully thought-out roadmap for how to move the organization from its current strategic orientation to the desired future position. It is both externally and internally focused, dealing not only with the content of the business but also provides guidelines for successful change within the organization by considering alliances, the nature of the organization's culture, and its readiness to support the desired changes.
4.	Strategic Change Plan Implementation: This stage involves the actual implementation of the strategic plan. It provides a blueprint for traditional activities such as developing budgets and timetables and assigning responsibility for certain activities and results. This Implementation step also draws on an understanding of individual motivation, group dynamics, and organization change. The process continuously deals with such organizational issues such as alignment, adaptability, participation, and teamwork. It also includes measurements and review activities to assure that corrective steps are taken quickly when required and that necessary revisions are made in critical action programs, in timetables, and even in objectives.

Gaining a COMPETITIVE ADVANTAGE requires a NEW WAY OF THINKING AND LEADING in order to:

• Build trust and commitment required to effect change and get results
• Recruit and retain top talent
• Identify and develop outstanding leaders at all levels
• Build better teams across functions, divisions, and in virtual environments
• Innovate new services and products
• Maximize productivity
• Increase sales, market share and profitablity

Our Organizational Development consulting services expand your thinking about strategy and inspire you to take innovative steps that CREATE the FUTURE of yourself, your people and your organization.